OUR WORK
Reactivating Users, Reigniting Growth
This blossoming SaaS' principal obstacle lay in reactivating its dormant users. Not only was it crucial to reengage them, but also to convert this re-engagement into a sustained increase in MAUs and an enhancement in user lifetime value. This reactivation mission was critical for the company's continued success and growth.
Industry
B2B and B2C SaaS Animation tool
Service
Brand Strategy, Social Media Campaign
Year
2022
Location
California
The Challenge
This blossoming SaaS' principal obstacle lay in reactivating its dormant users. Not only was it crucial to reengage them, but also to convert this re-engagement into a sustained increase in MAUs and an enhancement in user lifetime value. This reactivation mission was critical for the company's continued success and growth.
The Solution
Addressing this complex challenge demanded an innovative and dynamic approach to reawaken the dormant user base:
A comprehensive Reactivation Campaign targeted former active users who hadn't engaged with the product over varying periods (14, 28, and more than 28 days).
The company embarked on Segmentation of its user base, crafting distinct messaging based on the user's history and degree of engagement.
Personalized Email Journeys. These were not generic blasts but carefully curated emails with informative content, alluring promotions tailored to the identified segments, and tempting win-back offers to lure users back.
A/B Testing. Through meticulous trials of subject lines, email body copy, and varying calls to action, the campaign was continuously optimized for maximum impact.
The Result
Take a closer look at how our data-driven solutions have delivered impressive results. From increasing conversion rates by over 45% to reducing operational costs by 30%, each case study highlights the measurable impact we create. Discover the tangible numbers behind our clients’ success stories and see what we can achieve together:
+35%
Monthly Active Users
25%
Conversion Rate
+20%
Revenue Growth
