Fixing Friction: How We Turned Drop-Offs Into Conversions

This blossoming SaaS' principal obstacle lay in reactivating its dormant users. Not only was it crucial to reengage them, but also to convert this re-engagement into a sustained increase in MAUs and an enhancement in user lifetime value. This reactivation mission was critical for the company's continued success and growth.

Industry

B2B SaaS Clouding service

Service

Brand Strategy, Social Media Campaign

Year

2022

Location

California

The Challenge

To address low conversions and high CPL, we analyzed the client’s purchase flow against competitors like AWS and Google Cloud. The case study revealed key UX issues during purchase and free trial sign-up, with the goal of improving user experience to boost conversions and reduce CPL.

The Solution

We focused on solving drop-offs in clients’ user journeys through a mix ofcompetitor analysis and user research.

Credit Card Removal: We identified the credit card requirement as the mainfriction point for free trials and eliminated it.
Simplified Purchase Flow: We streamlined the process to under 5 steps,aligning with competitors and reducing friction.
Behavior Analysis: Using GA, Mixpanel, and Hotjar, we tracked user drop-offsand engagement across the funnel.
User Research: Surveys and interviews revealed trust concerns aroundentering credit card info, helping us understand the psychological barriers.

By combining analytics with real user feedback, we built a strategy that tackledboth behavior and mindset.

The Result

Take a closer look at how our data-driven solutions have delivered impressive results. From increasing conversion rates by over 45% to reducing operational costs by 30%, each case study highlights the measurable impact we create. Discover the tangible numbers behind our clients’ success stories and see what we can achieve together: