Guiding the Right Leads: From Low Intent to High Conversion

A U.S.-based luxury jewelry brand faced a familiar challenge: too many leads, too little quality. The sales team was spending time on calls with unqualified prospects, most of whom weren’t ready to buy. Meetings often didn’t happen, and conversion rates suffered.
The marketing team needed a smarter system — one that could identify each lead’s intent, guide them through the right journey, and reserve the sales team’s time for truly ready buyers.

Industry

High-ticket B2C jewelry

Service

Brand Strategy, Social Media Campaign

Year

2025

Location

USA

The Challenge

Leads looked good on paper, but most were still exploring — not ready to buy.
The sales team’s calendar was packed, yet few meetings actually happened.
We needed to align marketing and sales by identifying each lead’s stage and guiding them through the right journey — education for early-stage prospects, sales for high-intent buyers.

The Solution

We built an optimized five-question site questionnaire designed to assess where each lead stood in their buying journey.
Each answer dynamically scored the lead’s intent and automatically triggered the next best step:

Low or mid-intent leads entered an educational path — receiving curated content, FAQs, and insights to nurture them further.
High-intent leads were routed straight to the sales team’s calendar — ready and informed for meaningful conversations.

Everything was seamlessly integrated into the client’s CRM, ensuring automatic segmentation and follow-up based on lead behavior.

The Results

The new qualification flow turned the sales funnel into a well-oiled system — one where every lead got the right experience and the sales team only met with the right prospects.

By aligning intent with action, the company improved both efficiency and revenue — proving that sometimes, asking the right questions makes all the difference.